La Liga have secured a landmark deal with Facebook, which will see every game for the next three seasons streamed for free via the social media giant. All 380 league games will be available for viewers in India, Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Sri Lanka and Pakistan. As Spanish clubs look to gain the ‘widest audience possible’ – 348m users in this region.
Alfredo Bermejo, La Liga’s head of digital strategy said: “One of our goals for the last two years has been to offer content to the widest audience possible, so partnering with free platforms like Facebook, which has 270 million users in India, is key to us."
Although financial terms were not disclosed, Sony, who held the broadcast rights in the region between 2014 and 2018 reportedly paid $32m. Facebook currently pay around $1m per-game to broadcast 25 Major League Baseball games worldwide for no subscription fee. The cost is supplemented by advertising, a model that the La Liga broadcasting will follow.