This week Colin Kaepernick agreed a new multi-year deal with sportswear giant, Nike. Kaepernick becomes the face of Nike as they celebrate their 30th anniversary of the “Just Do It” campaign.

The announcement has caused widespread media attention as Kaepernick has been out of job for over a year, after being blacklisted by the NFL, for starting the protest movement of taking a knee during the national anthem.

The deal, the ad and the announcement have all come just days before the NFL season starts, and with Nike supplying the kit for all teams in the league it is a clear sign of solidarity and support for Kaepernick. The new deal also ensures that Kaepernick’s “Know Your Rights” campaign will continue to dominate NFL news for the foreseeable future.

NFL officials have blamed the on-field protests for dragging down the leagues integrity, and as a result causing TV ratings to decline.

Kaepernick unveiled the partnership via his social media channels, receiving over 220,000 RT’s within the first 24 hours. Serena Williams also posted this message “especially proud to be a part of the Nike family today #justdoit” via her Twitter account, to show her support.