Italian champions, Juventus, are looking to maximise the commercial prowess of Cristiano Ronaldo by signing the clubs first ever sleeve sponsor. According to reports the Serie A leaders could earn as much as €10m per season through such a deal, a figure similar to Arsenal’s multi-year deal with Visit Rwanda.
The Serie A introduced sleeve sponsorship at the beginning of the 2018/19 season, making them the last of Europe’s ‘Big 5’ to permit sleeve partners. Currently only five Italian clubs have official sleeve sponsors, Empoli, Fiorentina, SPAL and Atalanta. Cagliari had signed a deal with Fluorsid, however that partnership only lasted two matches.
With Ronaldo bringing close to a billion dollars’ worth of media value to his sponsors last year, brands could see the Juventus sleeve as an opportunity to utilise one of the world’s most marketable athletes.
Juventus recently extended their relationship with kit supplier Adidas until 2027, with the German sportswear giant paying $58m per season.
For Serie A opportunities please contact Matt House here.