Anthony Joshua faces Joseph Parker this weekend as he continues his journey to become the undisputed heavyweight of the world. In the build up to AJ’s WBO heavyweight fight JD Sports activated their sponsorship with new innovative campaigns.
Operating under the overarching #RoadToUndisputed campaign, JD launched the Anthony Joshua Belt Tour and Big Boxing Manifesto.
The AJ Belt Tour is designed to mobilise street level support for the champ and bring thousands of fans through JD's doors for the ultimate Anthony Joshua experience. The tour kicked off in JD Sheffield, the home of AJ’s training camp, before moving around the country visiting JD stores in cities, iconic to AJ’s career including Manchester, Liverpool and London. The tour ends today in Cardiff, the night before he faces Joseph Parker. Check out the Belt Tour promo here.
The Big Boxing Manifesto sees AJ outline his 5 rules that he has always followed in his career and that have helped him to become the heavyweight champion. The Big Boxing Manifesto hopes to inspire the next generation of boxing world champions.
Read our wrap up of JD Sports #RoadToUndisputed with Anthony Joshua. Here.