Hublot, the official timekeeper of the 2018 World Cup in Russia, have unveiled the Big Bang Referee smartwatch. Hublot have said that the smartwatch was a necessity, expressed by FIFA, as the World Cup will be the first to use VAR technology.

2,018 high-tech watches will be available to the public and will feature 32 dials, representing each nation that will be participating, goal alerts, match statistics, card numbers, goal scorers’ names, match time and substitutions. The watch will also give wearers a 15-minute warning before any match kicks-off, ensuring they won’t miss any of the action.

The £4,300 watch is an incredible example of an innovative, product-led activation that will certainly leave a lasting impression.