Italian coffee brand, Lavazza, has signed two regional deals with Premier League sides Arsenal and Liverpool – becoming the official coffee partner of the two clubs. The three-year deals are both UK specific and will see Lavazza become the exclusive supplier at both the Emirates Stadium and Anfield.
Within the stadium’s concourses Lavazza will be offering fans the new sustainable agriculture-certified Tierra Colombia product. Whilst within hospitality areas, player lounges and key sales points Lavazza will sell the brand’s Kafa Forest Coffee.
As well as exclusively selling their product, Lavazze will benefit from an entire suite of rights including pitchside LED, social media presence and activation opportunities.
For Premier League opportunities please contact Matt House here.