The FIFA eWorld Cup gained a record 29 million online viewers over the three days, with the Grand Final peaking at 322,000 concurrent viewers. EA claims that this figure represents a 400% increase compared to the 2017 tournament.

More than 20 million players, from 60 countries, participated throughout the eWorld Cup with the top 32 going head-to-head across three days in London. Professional gamer, Mosaad ‘Msdossary’ Aldossary, was crowned champion and took home the $250,000 prize.

The continued growth and success of esports continues to change the sporting world, both on and off the pitch. Real Madrid fans have been waiting to see who Los Blancos bring in to replace the void left behind by Cristiano Ronaldo and the new signing has certainly raised a few eyebrows.

Alex Hunter, EA’s fictional player, has officially joined Real Madrid in the latest instalment of “The Journey”, a story mode that was introduced in FIFA 17. An official unveiling video was made, along with press conference and press release.

The signing of Hunter also plays a part in Madrid’s business model – his likeliness appears on the club’s official website and authentic ‘Hunter 29’ shirts are available through the Madrid team store, priced at $159.99.

This venture is further proof of the crossover and synergy esports has within real-world sports.