Having announced a Premier League broadcasting first last week, Facebook have now reached an agreement with Spain’s top flight to broadcast La Liga in India. The four-season deal starts from the 2018/19 campaign and sees Facebook replace the Sony Pictures Networks India as the home of La Liga, after the company was not prepared to match the offer from the social media giant.

Last week Facebook confirmed that they had outbid BeIn Sports and Fox Sports Asia to broadcast all 380 Premier League fixtures for the next three seasons, paying £200m.

The growth of OTT services in the sports broadcasting market is apparent, with Amazon, Twitter and YouTube already with contracts in place to stream sporting events. Facebook are also reportedly in talks with Cristiano Ronaldo to produce a $10m reality TV show, however, the Portuguese superstars move to Juventus is likely to impact this.