Formula 1 becomes the latest sport to delve into the world of OTT services, after agreeing a deal with Netflix to produce an original docu-series, which will air in early 2019.

Netflix has commissioned 10 episodes from the 2018 season, and the production team will film and reveal the intense fight for the heart, soul, and direction for the future of the multibillion-dollar business.

The deal by Formula 1 is a continuation of the sports rebrand, as they look to change how people view the sport and gain a new younger more digitally savvy following. Sean Bratches, F1 Managing Director of Commercial Operations said: “Formula 1 is a global sport that we are actively repositioning from a motorsport company to a media and entertainment brand.”

More on the deal here.