Sky Sports last Sunday broadcasted the FIFA eWorld Cup live on their Premier League channel, providing eSports with the opportunity to enter the mainstream. Some viewers were left confused by the concept, but others were thrilled at the prospect.

Some of the world’s best gamers competed in the FIFA 18 tournament for teams including UNILAD, PSG esports and Hashtag United. Danish side, Bronby, won the tournament retaining their title and qualifying for EA Sports FIFA 18 Global Series Playoffs. Take a look at the winners here.

eSports is gaining momentum fast. Last week IOC President, Thomas Bach, acknowledged this by saying: "eSports is clearly an exciting and growing sector in which millions of young people worldwide regularly engage in. The Olympic Movement cannot ignore such a phenomenon by any means."

Sky Sports’ broadcast of the FIFA eWorld Cup shows that there is demand for eSports. It is a growing industry, poised to enter the mainstream. Brands will invest more in sponsorship and ad spending as the sector grows.