Broadcast giant, Sky, has announced that it will be withdrawing from cycling at the end of 2019 as a result, ending the ownership and sponsorship of Team Sky. The decision comes in the wake of the company’s £30bn takeover by comcast, who will be reviewing all Sky partnerships.
Since entering its first competition in 2010 Team Sky have helped catapult British cycling into the mainstream. As well as dominating the Tour de France with Team Sky riders Bradley Wiggins (2012), Chris Froome (2013, 2015, 2016, 2017) and Geraint Thomas (2018) winning 6 out of the last 7.
Team Sky’s management will now consider options from third parties if it is to continue to participate in International Cycling Union (UCI) competition beyond 2019.
Sky’s group chief executive, Jeremy Darroch, made a statement about Sky’s decision: “We came into cycling with the aim of using elite success to inspire greater participation at all levels. But the end of 2019 is the right time for us to move on as we open a new chapter in Sky’s story and turn our focus to different initiatives including our Sky Ocean Rescue campaign.”