Eleven Sports announced that they will be streaming at least one match per week, for free, via Facebook from La Liga and Serie A – matches from other leagues will also be shown via Eleven Sports Facebook page.

In a bid to maximise interest and subscription sign-ups Eleven Sports will be showing live coverage of Juventus’ opening game against Chievo. The Old Lady’s opening game also represents Cristiano Ronaldo’s debut and with over 122 million likes on his official Facebook page, UK fans will be tuning in to see CR7.

Facebook’s Live Sports Programming Lead, Rhys Beer, said: “This partnership reflects our commitment to helping broadcasters reach new audiences, build their brands and deliver a great viewing experience for sports fans on Facebook.”

Eleven Sports unveiled their pricing strategy last week, announcing that subscribers would be able to purchase a monthly pass for £5.99 or an annual subscription for £59.99. With an initial introductory cost of £49.99, an offer which runs until the end of August.