Coca-Cola have launched their new multi-million-pound advert, ‘Where Everyone Plays’, to celebrate the brands partnership with the Premier League. The advert celebrates the everyday people who play a role in making the league the most diverse and exciting in the world.
The 90-second advert is soundtracked by Yazoo’s ‘Only You’ and features Manchester United midfielder Jesse Lingard and ex-Premier League player, turned pundit Jermaine Jenas.
Coca-Cola are looking to grow sales of its low and no-sugar variants, including Diet Coke and Coke Zero. Jon Woods, general manager of Coca-Cola Great Britain, said: “Our strategy is to become a total drinks company and that means growing beyond Coca-Cola to develop a range of drinks to suit more consumers on more occasions. What this partnership allows us to do is to amplify and talk about all those different brands.”
Read more about Coca-Cola’s Premier League partnership here.