This week Manchester City announced a multi-million pound partnership with dating app, Tinder. The partnership represents Tinder’s first significant foray into the world of sport, incorporating City’s men’s, women’s and sister club New York City FC.
To announce the partnership City and Tinder flew a sky-blue blimp across Manchester, see here. The app has also changed colours to sky blue to show support for the Cityzens ahead of their Manchester derby at the weekend, which could see them win the Premier League title.
As part of the new sponsorship deal Tinder users and football fans from around the world will benefit from a range of exciting and unique fan engagement activities, such as exclusive access to games, once-in-a-lifetime opportunities and stadium events.
CFG’s Chief Commercial Officer, Tom Glick, said: “Together with Tinder, we have a great opportunity to explore how we can combine Tinder’s significant appeal and reach with our global audience to create even more relationships in a new, fun and creative way. We believe this will be a perfect match for Tinder and for City.”