Beats have spared no expense with their World Cup ambush marketing campaign, ahead of Russia 2018. As some of the biggest names in football feature in the 4-minute video, including: Neymar Jr., Mesut Ozil and England’s Harry Kane.
Directed by Guy Ritchie and voiced by Peaky Blinders Paul Anderson, Beats’ "Defiant mixtape, volume 1 follows the journey of four football stars who tell their back-stories and show how they overcame challenges to get where they are today.
The film begins and ends in a park in Russia, where a boy called Andre takes inspiration from the superstars to overcome his own obstacles.
Sony, who are an official partner of the FIFA World Cup, will need to hope their marketing efforts are enough to outdo the cinematic, Hollywood blockbuster video produced by Beats.