Barcelona Women have announced their first-ever front of shirt sponsor, the world’s largest tools and storage company Stanley Black & Decker. From the 18/19 season the company’s STANLEY brand will feature on the front of Barcelona Women’s kit, as the club continue to set new standards in the commercialization of women’s sport.
Stanley Black & Decker have a long-standing relationship with Barcelona, having been a partner of the Men’s team since the 2014/15 season and as of last season an official partner of the Women’s team also.
The deal, which was struck by Barcelona’s Americas office, strengthens Stanley Black & Decker’s shared commitment to support women and women’s professional sports. Barcelona Women’s are currently having a brand-new stadium developed, as the growth of the sports continues and a recent study from Adweek shows that 30% of all sports-focused social media engagement in the US comes from women – with soccer being in the top three most engaged sports.