Barcelona, official sleeve sponsor Beko and charity partner UNICEF have teamed up to combat childhood obesity via Beko’s #EatLikeAPro initiative. Beko are asking people to share their healthy eating habits on social media using the hashtag and for every post that appears on Instagram or Twitter, Beko will donate €1 for UNICEF – with a goal of raising €1m.
To support the campaign Beko will give up their sleeve sponsorship slot during El Clasico on May 6th by replacing their logo with the #EatLikeAPro hashtag. With El Clasico attracting viewership of over 700m there is no bigger platform for exposure of the Eat Like A Pro campaign.
Fans uploading their healthy eating posts are given the added incentive of being entered into a competition giving them the chance of winning limited-edition Barcelona training and matchday shirts. The prizes will also feature the #EatLikeAPro sleeve patch.