This week during Marseille’s match with St. Etienne, Striker Mario Balotelli opened the scoring for Marseille with a stunning overhead kick, and provided fans with a celebration worthy of the spectacular finish.

No stranger to capturing the spotlight, the ‘Why Always Me’ star ran to the pitch-side where a cameraman gave Mario his phone and the striker proceeded to go on Instagram and film his celebration with his teammates and fans, uploading it to his Instagram Story. And the internet exploded.

The post has had nearly 2 million views on Instagram and over 47,000 likes on Twitter.

A great example and signpost to how football, media and tech are coming together to create exciting new moments.