In August 2017 Arsenal announced that their Emirates Stadium would be switching to 100% renewable energy, which represented a Premier League first. More surprising was the club’s choice not to go with a globally recognised energy supplier, but with independent start up Octopus Energy.
Arsenal have now further strengthened their environmentally friendly stance by agreeing a new partnership with Chinese electric vehicle manufacturer, BYD Auto. Becoming the first Premier League club to have a global electric vehicle partnership.
BYD are the world’s biggest electric car manufacturer and employ over 220,000 people in five continents and will benefit from access to the club’s social media reach and will appear on pitchside LED boards and on the back of the dugout seats at matches played at the Emirates Stadium. The first boards appeared at the weekend’s win over West Ham United.
Following Arsenal’s successful pre-season tour to Shanghai and Beijing in 2017, the club are hopeful that the new partnership with BYD will help to continue the growth of the club in Asia. The Gunners currently have 4.7 million followers on Weibo – the 4th highest following of all football clubs.