This week Amazon secured a ground-breaking deal to live stream 20 Premier League matches per-season for three years from 2019, although financial terms have been disclosed. It is the first time that packages of livestreaming matches have been offered by the Premier League, under a strategy introduced by the chief executive, Richard Scudamore.

Amazon have said that current UK Prime members will be able to watch all the matches at no extra cost to their current subscription.

BT also brought the remaining TV package, paying £90m, for exclusive coverage of 20 midweek Premier League games. From August 2019 BT will show 52 live games a season, at a cost of £975m over three years, and Sky 128, paying £3.75bn.

The total value of the rights is currently £4.55bn, with Amazon yet to announce how much it has paid. However, the Premier League's last deal, agreed in 2015 and running until 2019, was worth £5.14bn.